There are several types of internet based marketing strategies available to our clients.

Search Engine Optimization (SEO)

Search engine optimization is the process of getting your site to rank as high as possible for the keyword phrases most relevant to your business.

Sexton Design offers search engine optimization services that will help get your site off to the right start or to boost rankings of an under-performing site. Typically there is an up-front cost of $300-$800 to research the best choice of key words and phrases and then a monthly charge to keep your site rated high in the search engines.

We usually tell a client to allow around $300/month to adiquatly market their site, but our basic programs start at only
$300 for setup and $79.95 per month for 6 months. 
An individual quote is required for SEO programs. Quotes are based on your content, type of business, number of pages to be optimized and your website structure.

Search Engine Marketing / Google AdWords

In 2008, North American advertisers spent US$13.5 billion on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.

Google AdWords - Pay-Per-Click Advertising Program
- $99 Monthly  $200 Setup
We create advertisements based on keywords and place on major sites like Google, Yahoo, and MSN. Pay only if people click your ads (pay per click). We provide monthly reports and summary evaluation of your campaign.  You will have a daily marketing budget with the search engines of your choice - the budget is fixed monthly and determined by the client.  Client is billed directly from the search engine for the advertising budget and by Sexton Design for the monthly management fee.

Internet Directory Submissions

Submitting to a web directory, in simplest form, is like a human indexed search engine. A human submits, reviews and approves directory listings. Internet directories are considered to be an efficient source of quality one-way backlinks. Since directories classify websites in different topics, one-way links from related pages ( category pages ) are given huge importance by major search engines.

There are basically two types of web directories. General directories and niche directories. General directories lists sites in broad categories. Niche directories concentrate in specific topics and usually the number of categories will be less and higly related to that particular niche. Since directories are strictly human reveiwed, they are supposed to list only quality web sites within different categories. Thus search engines may give higher value for the backlinks from directories.

There are thousands of internet directories, but we only submit to the maximum percentage of those that are the most known, that get the most results, and that have been around long enough to trust. Your money is like our money, as it is with all our clients. We offer Directory Submissions @ about $1.00 per directory, but the more directories you submit to, the less you pay per directory. We have Directory Submission packages already set up based on our experience with past client selections. Here are the Packages available so you can decide on the one that best fits your needs:

   

Social Bookmarking

A method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Social bookmarking is important for any website because it can generate traffic several different ways:

-Browsing: People browsing the social bookmarking websites can come across your site and click in if it looks interesting. Searching - People searching social bookmarking websites can find your website. People search social bookmarking sites instead of regular search engines because the bookmarks have been submitted by other people. Somebody searching one of these sites knows that the results will probably be more interesting than results from a search engine and would be more likely to click into your site.

-PageRank: Whether it is Google, Yahoo! or any other search engine's PageRank, it is calculated by the number of links pointing to your website. What's even more important is the quality of the link. Links from social bookmarking websites usually have have more credibility because the social bookmarking websites generally have a higher PageRank and are trusted more than other websites.

-Search Engine Traffic: If you have more links  higher PageRank you'll get better rankings in the search results. This means more people finding your website instead of your competitors.

If you need Internet Marketing, please don't hesitate to contact me!
Email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it   or Call me at 931/231-0286